Introducing Grow by Genea™

Genea and Hollywood Fertility Centre Grow app

The revolutionary embryo viewing technology designed for you by Genea, available on the App Store and Google Play Store.

Experience a first touch unlike any other.

Together with our partner clinic Genea we’re excited to announce the arrival of Grow by Genea™.

Genea’s science and technology have played a part in bringing over 800,000 babies into the world. In our labs, Gavi® and Geri® are new family members already helping to create yours. And now with the arrival of our next new family member your experience is more personalised than ever before.

Designed around you, our personalised approach to fertility treatment together with this revolutionary embryo viewing technology means that for the first time you can have 24/7 access to those precious moments, every step of the way.

Grow is an Australian first app for your smartphone or tablet which will give you photos and videos of your embryo as it grows and develops in the lab and make it easy for you to share these amazing photos and videos with your family and friends.

Grow by Genea™ is your personal path to parenthood and it begins right here

World first app for your iPhone or Android device
Available exclusively at Genea and Hollywood Fertility Centre
Part of every IVF or ICSI cycle at no extra cost
Keeping you in touch with every precious moment


Apple iTunes App Store logoGoogle Play store logo

How does it work?

Watch the walk-through video
Grow by Genea

The introduction of Genea-designed Geri incubators means we are capturing time lapse footage of every single embryo that develops in our labs.

Each Geri has six individual chambers so your developing embryo will have their own personalised space. Each of those six chambers has its own camera, working continuously to capture every incremental development of your embryo.

Developed by embryologists, Geri is a state of the art incubator, designed to be the optimal environment for developing embryos outside the womb.

So once you’ve had your egg collection and your eggs have fertilised in the Hollywood Fertility Centre lab, the resulting embryos will be placed into Geri and your embryologist will let you know when the photos and videos are ready to be sent to Grow.

We’ve put together a short video to walk you through the functions of Grow. Watch it on the right to see the Australian first app in use.

On Days 1, 3, 5 & 6, of development, you will receive access to photos as well as time lapse footage that will be available 24/7 for you to access. This gives you a wonderful chance to be closer than ever to this important phase and share the experience with loved ones. See Step by Step for more details.

Grow is not intended to replace communications with the lab, your Embryologist or Nurse. You’ll still be getting regular phone calls with information about the development of your embryo. Accessing Grow will simply enhance the experience, giving you a greater connection to your developing embryo.

Get started

Step 1 Look out for the Grow registration email once your cycle has begun.
Step 2 Click through on the registration email and activate your sign on.
Step 3 Download the app (App Store or Play Store) or access via your browser at
Step 4 Log in so you’re ready to access your embryo images.

Visit Step by Step to get familiar with the functions of Grow, and FAQ for answers to some frequently asked questions.

How do I get it?

Every Genea Hollywood Fertility patient will be able to access Grow as part of their IVF or ICSI cycle. There are no extra costs involved, it’s simply a case of making the decision that you would like to see photos of your embryo as it develops.

It’s a good idea to have a think about whether seeing these images is the right decision for you. Everybody is comfortable with receiving different levels of detail and information during their fertility treatment. In fact, some people feel differently about the level of information they want to receive from cycle to cycle.

All patients will automatically receive registration details for Grow once their cycle begins. If you don’t receive the information by email or if you have any questions, please contact us on 1800 694 363 or

Remember, if being signed up to Grow is concerning you, we can close access at any time. You simply need to contact us on 1800 694 363 or

If you leave a message we will endeavour to return your call as soon as possible between the hours of 2:00pm- 4:00pm (Mon-Fri).

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